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The site states the following, "The Beauty of Horror A GOREgeous Coloring Book." We noticed that the web page said " The Beauty of Horror A GOREgeous Coloring Book Ghoulianas Lost Items." It also stated " Order on Barnes and Noble. The Beauty of Horror A GOREgeous Coloring Book by Alan Robert IDW Publishing. Get that red crayon ready! Needless to say, my take on the whole thing is completely warped, but I know Im not alone. theres a lot of us horror-fiends out there looking to color in some morbid stuff. Over the last few years, Alan Robert has made quite a name for himself in ." The header had The Beauty of Horror as the highest ranking keyword. This keyword was followed by horror coloring book, beauty of horror, and horror coloring pages which isn't as urgent as The Beauty of Horror. The other words the site uses is coloring for grown ups. colouring for adults is also included and will not be seen by search crawlers.